Algorithmic SEO, Results You Can Count On.

We start every SEO contract by auditing the entire site. Even when a site is doing relatively well there’s always some area where rankings and ultimately revenue can be improved. We focus on isolating all of the issues holding performance back from the start, and clearly identifying what we’ll be working on for you.

Server issues like 404s, excessive internal 301, and too many 501 errors are all issues we keep an eye on. While seemingly minor a site with several thousands of these issues can’t help but get crushed by the competition. While evaluating our site we make sure there aren’t technical errors coming from your code that are impeding performance.

While many consumers might skip your copy and go right for the products you sell we like to focus our efforts on making sure that the algorithms are happy. The fact is that ever since the Fred Updates in 2017 on Google’s algorithm, thin pages have been increasingly stigmatized. We need to make sure that your site gives crawlers something to digest.

While Google gave us ample notice that HTTPS would be a ranking factor (and will eventually start warning users about non-HTTPS sites) not everyone has followed suit. If your site isn’t HTTPS ready we can help. Additionally there are also many common pitfalls, like site duplication or mixed asset types that we can diagnose and help you tackle.

While we audit your site at the beginning of the contract and on a monthly basis one of the major factors we look for is a slow down in site pages. We all have to face it, customers are impatient, and while it may seem minor, speed really matters for an excellent customer experience.

While Google gave us ample notice that HTTPS would be a ranking factor (and will eventually start warning users about non-HTTPS sites) not everyone has followed suit. If your site isn’t HTTPS ready we can help. Additionally there are also many common pitfalls, like site duplication or mixed asset types that we can diagnose and help you tackle.

Despite what Google, Matt Cutts, or RankBrain updates may have you thinking, backlinks are still a massive part of SEO. We find that right off the bat we need to identify any bad backlinks. So while we identify any major issues that are holding back performance on your site, we also need to make sure there aren’t any toxic backlinks poisoning your backlink profile.

Modifying meta title tags and meta descriptions tags is one of the classic tasks involved in SEO. While everyone in SEO has a different approach to this, and you may have optimized these items before, we often find that 2017 and beyond demand a different approach then may have been had on your site. Certain posts and pages take optimization for improved click through rates, other take optimization for better rankings and keyword alignment. This fine equilibrium between users and search engines is a core expertise of any search engine optimizer.

Link building is probably one of the most reviled parts of SEO. The fact is that it’s hard. Getting links in 2017, especially when Google has outlawed so many different types of links is no small task. Luckily we’re link building experts and can keep you from having to throw your arms up in frustration. Better yet, it may hard and slow, but your competition faces the same hurdle, and I guarantee you, they won’t match our work ethic. Link building is great because it’s the one tactic the competitors can’t fast-follow.

We could talk about the benefits of content all day, but that fact is that the production of high quality content and the beneficial impact that can have on our customers and rankings are undeniable. This is why we bake content in to any SEO package we offer beyond our minimum. Content is just too important not to be adding onto your site.

An under appreciated part of any good marketing strategy is studying and understanding what the best of the best are doing. We believe that a solid SEO team should constantly be testing, tweaking strategies according with what’s working, dropping what’s not, and paying attention to best practices across the board. We also like to dig in and actually analyze what you’re key competitors are up to at any given time.

There are hundreds of other minute issues that go into our evaluation. We need to make sure that H1 tags, H2 tags, url, duplicate content, inner linking, navigation structure, CRO best practices, and on and on are optimal. We go through our entire list of items at the outset and lay out a clear plan of attack so you know what we’re planning on improving.

While many consumers might skip your copy and go right for the products you sell we like to focus our efforts on making sure that the algorithms are happy. The fact is that ever since the Fred Updates in 2017 on Google’s algorithm, thin pages have been increasingly stigmatized. We need to make sure that your site gives crawlers something to digest.

The vast majority of online interactions now happen on a mobile device. Even in the most B2B spaces people are reaching onto their phones to search for an item before getting started. Part of our SEO process is to make sure that any hurdles to mobile performance or people on smartphones being turned of from your brand are minimized. Additionally mobile compatibility is a ranking factor, and it’s expected that Google will move to a mobile first ranking algorithm by 2018.

Once you’re ready to get started the first thing we do is examine your site & get a sense of your business. We go through an extensive 76-point process to evaluate your competition & your place in the market. We figure our where your business is, where the competition is weak, and where we can strike.

Our first “official” chat give us an opportunity to get to know you and your needs. This is your chance to tell us about your business challenges and what you want to see out of our work. Whether for SEO, a new site, Facebook marketing, or content marketing we can bring market context to the conversation. Between your team and ours we can figure out the best routes to pursue for growth, and what we need to do to ensure that your businesses growth gets accelerated.

The marriage of our marketing understanding and your expertise is the creation of a clear strategy for growth. We’ll present this information in an SEO Audit or a Facebook strategy PDF that’ll give you a clear picture of what we’ll do and when. We plan for the harvest, whether you plan on sticking around for a month, four, or a lifetime of growth we create a clear 12 month plan that you get to keep. This is our opinion of what needs to happen so that your business can continue to see a positive return on investment.

The buck stops with us. We do what we say we’re going to do, and do what we can to keep you in the loop as we proceed. Better still, we’re always available by email or for a quick call. Just let us know and we can work with you to build out a strategy that works or change courses if we need to. I promise you, you’ll never feel like a marketing company has had your back as much we’ll have it.

You can expect the same gusto from us in month 15 that you got from us on day one. We’re firm believers in the customer is always right. If you don’t feel like we’re winning for you, we’re not happy. You can expect monthly reporting from us, & a clear map of what we’ve done and where we’re going.

There are two types of businesses. Those that do SEO and get free traffic from Google and Bing, and those who don’t and wonder why they’re shrinking a little more year after year. The fact is that search engine real estate is a massively valuable asset, and Google is doing everything it can to sell as many ads as possible without losing leads. Remember, they’re an advertising company before anything else. It’s in their best interest to make sure companies like The Portland SEO company can’t “game the system.” One man’s gaming, is another man’s game of choice. The fact is that we at Your Portland SEO Company believe in giving the little guy a chance. If you look at the progression of rankings over the last 8 years, more and more traffic is going to massive brands and big ad spenders. I’m not alleging conspiracy, I’m just saying you have to fight with every asset you have. Unless you’re already a Fortune 100, then please by all means waste your cash on TV, Radio, and Display Ads. The people that pedal in the drivel of “SEO is dead” are either terrible at execution, have been burned before, or don’t understand it’s no longer as simple as handing over money for links. That’s the reason why we take a multidisciplinary approach that puts your customers first and the algorithm second.

Our first “official” chat give us an opportunity to get to know you and your needs. This is your chance to tell us about your business challenges and what you want to see out of our work. Whether for SEO, a new site, Facebook marketing, or content marketing we can bring market context to the conversation. Between your team and ours we can figure out the best routes to pursue for growth, and what we need to do to ensure that your businesses growth gets accelerated.

The marriage of our marketing understanding and your expertise is the creation of a clear strategy for growth. We’ll present this information in an SEO Audit or a Facebook strategy PDF that’ll give you a clear picture of what we’ll do and when. We plan for the harvest, whether you plan on sticking around for a month, four, or a lifetime of growth we create a clear 12 month plan that you get to keep. This is our opinion of what needs to happen so that your business can continue to see a positive return on investment.

The buck stops with us. We do what we say we’re going to do, and do what we can to keep you in the loop as we proceed. Better still, we’re always available by email or for a quick call. Just let us know and we can work with you to build out a strategy that works or change courses if we need to. I promise you, you’ll never feel like a marketing company has had your back as much we’ll have it.

You can expect the same gusto from us in month 15 that you got from us on day one. We’re firm believers in the customer is always right. If you don’t feel like we’re winning for you, we’re not happy. You can expect monthly reporting from us, & a clear map of what we’ve done and where we’re going.